The Brief

Turn surplus milk into a motivating brand

Organic dairy Welsh Farmer ‘Trioni’ wanted to develop a range of low in fat, free of artificial colouring flavoured milks, as the answer to their growing milk surplus.

Here is our very own Kendrah, on a research visit, getting into the spirit of Welsh country life.

The Solution

Welsh for Replenishing Goodness

We gathered insights from the local community and gained a sound understanding of the company culture and the spirit of this Welsh farming locality. We then developed a motivating brand positioning 'Replenishing Goodness' to target active kids and young adults.

The Solution

The brand personality, tone of voice and design execution marry the quirky and unconventional personality of the Welsh people with their jovial, down to earth, and wholesome character.

The Results

Success Beyond the Welsh Valleys

On the strength of its quirky character, pack design and product quality, Daioni gained listings in Tesco, Waitrose and Ocado as well as Organic Grocery Distributor Abel & Cole across the UK. It also enjoys growing International success as far afield as France, Spain, Cyprus, Dubai, Singapore and China.

Last but not least, the brand is Official Wales Rugby League Partner.

Key Facts

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