The Brief

Create a fun and contemporary organic lifestyle brand, targeting the young, style conscious Russians who seek goodness from nature.

The Solution

An editorial approach for a vibrant and natural lifestyle

We created an identity and range design packed with cool and happy visuals, featuring young people having fun pursuing outdoor activities. Inspired by fashion shoots and editorial styling, this organic personal and skin care range is a clear departure from traditional organic farming references.

The colour palette is vibrant reflecting the positive and upbeat values of the brand, whilst helping to segment the range and giving it great on shelf presence. Hair, body, hand and feet ranges work together to achieve a vibrant yet gentle tone of voice.

The Results

Following the success of the Organic People toiletries launch, BrandMe recently extended the brand into the home care category, stretching it into laundry, home cleaning and dishwashing.

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