Riso Gallo wanted us to reassert the brand’s great heritage and strengthen its point of sale presence to counter the dominance of Barilla’s blue range. We were also briefed to create a well structured portfolio architecture to facilitate product selection.
BrandMe tapped into the brand’s established visual equities and reasserted its tradition, by creating a confident stage for its iconic cockerel. Riso Gallo’s new umbrella device gives prominence to the brand identity, building a proud green wall that instantly signals the brand.
The pack’s clear product descriptors, serving suggestions and changing backgrounds, help to structure the range, facilitate product selection and translate the product’s natural qualities.
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